Kingman Group
A Western Australian signage specialist behind some of the state's most iconic construction projects, now delivering customisable signage, digital, EVC and solar-cladding solutions.
The brief
As the product range expanded well beyond traditional signage, Kingman needed its brand and sales story to keep pace: a clear position in market, sharper sales content, and stakeholders aligned behind one direction.
What we delivered
- Developed the marketing strategy
- Developed and implemented the brand strategy
- Developed the sales content strategy
- Facilitated key stakeholder meetings
- Developed then implemented the EDM strategy
The Open Marketing Model™ in action
An experienced marketer embedded inside Kingman to learn the business from the inside: its projects, its customers and the detail of an expanding product set. The Open Marketing Model™ (OMM) kept knowledge in the business rather than locked in an agency, with a Brand Code anchoring the repositioning across sales content and stakeholder communications.
The team
An experienced Marketing Manager embedded on-site, backed by a Business Director for brand-strategy direction and stakeholder facilitation.
Outcome
A refreshed brand and sales-content platform that reflects the full product range, with stakeholders aligned behind a single market position.
[ Add verified results, e.g. enquiries / tender wins / revenue ]
Could your business work this way?
Whether you need a marketing function, experienced cover, extra capacity or strategic counsel, let's talk about how we'd work inside your business.
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