Veritas Events
A Sydney-based, full-service event management agency creating and delivering end-to-end brand experiences for clients locally and internationally.
The brief
Veritas needed an experienced marketing function it didn't have in-house, one that could turn a strong reputation into a predictable pipeline, tighten its content and partnerships, and give the leadership team a clear marketing strategy to grow against.
What we delivered
- Developed the overarching marketing strategy
- Built and managed lead-generation campaigns
- Developed and implemented the content strategy
- Facilitated and managed key partnerships
- Developed then implemented the EDM strategy
The Open Marketing Model™ in action
Rather than briefing an agency from the outside, Veritas brought an experienced Marketing Manager inside the business under the Open Marketing Model™ (OMM). Working from a Brand Code owned by Veritas, that consistency carried across every campaign, partnership and EDM, and proven lead-gen and nurture frameworks meant the engine was built to be repeatable, not one-off.
The team
An embedded experienced Marketing Manager led day-to-day delivery, supported by a Business Director and the wider Marketing Room network for specialist input as needed.
Outcome
A consistent, repeatable lead-generation and content engine, stronger managed partnerships, and a single clear marketing strategy for the leadership team to grow against.
[ Add verified results, e.g. leads / pipeline / event growth ]
Could your business work this way?
Whether you need a marketing function, experienced cover, extra capacity or strategic counsel, let's talk about how we'd work inside your business.
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