Useful thinking on how marketing gets resourced, why the old model keeps failing, and what changes when experience and structure are the default.
For years, marketers have talked about digital transformation as if it were still in progress. In 2026, that conversation is over — social has become the core infrastructure marketing runs on, not one channel among many.
Points of view for experienced marketers and the executives who resource them, alongside our own announcements and milestones.
AI hasn't reduced the need for an experienced Marketing Manager; it's made a good one more powerful. How SMEs get significantly more marketing output without building a full in-house function.
4 min read · Sep 2026
Redundancies and headcount freezes have hit enterprise marketing teams hard, but expectations haven't shrunk with them. What the Gartner and ABS data shows, and a more flexible way to resource the gap.
6 min read · Sep 2026
When the business needs marketing to cost less, CMOs are often left choosing between the budget and the output. A look at building the function around fractional talent, AI and offshore capability, without shrinking what marketing can deliver.
6 min read · Sep 2026
Hannah joins The Marketing Room UK as Business Director, Midlands, bringing Chartered Marketer expertise plus AI leadership and sustainability capability.
April 2026 · Team
Daniel joins The Marketing Room UK as Business Director for the South-East region, bringing 25+ years of global marketing leadership experience.
April 2026 · Team
Australian SMEs don't lack channels, they lack clarity. Five trends — authenticity over polish, affinity over authority, niche over mass reach, content built to convert, and consistency over virality — for marketing leaders navigating 2026.
7 min read · Feb 2026
The Marketing Room joins AI Festival Asia 2026, offering complimentary Marketing Health Checks and joining a panel on turning AI into measurable commercial growth.
January 2026 · Company news
Norman joins as Business Director for Southeast Asia, bringing 20+ years of marketing and partnerships experience from Coca-Cola, GroupM and GoDaddy.
December 2025 · Team
Naeema Ismail joins as CEO of our Singapore operations, bringing 30+ years across Asia and a client list including IBM, AWS, Pfizer, Nike, Airbus and AIA.
3 min read · 3 Nov 2025
Daniella Kalyvas leads our new South Australian operation, bringing a decade of agency, government and corporate marketing experience to local businesses.
3 min read · 11 Oct 2025
Eryl brings 20+ years of brand and market-transformation experience, including consulting work with Woolworths, McDonald's, ALDI and Australia Post.
2 min read · 22 Sep 2025
Melanie brings 25+ years across Australia, New Zealand and international markets, with leadership roles at Vodafone NZ, ASB Bank, IAG and Auckland Council.
3 min read · 22 Sep 2025
The Marketing Room joins the Liverpool Chamber of Commerce, deepening its support for local businesses across the city.
September 2025 · Company news
Helen Davies is appointed CEO, UK & Ireland, bringing 25+ years of marketing, communications and strategic advisory experience.
July 2025 · Team
Katherine joins as Business Director for Western Australia with 15+ years across health, retail, government and nonprofit marketing.
3 min read · 7 Mar 2025
Gabrielle joins as Business Director for Queensland with 15+ years across SaaS, biotech, technology and sustainability.
3 min read · 1 Mar 2025
Appointment to WALGA's Preferred Supplier Panel gives WA local governments streamlined access to flexible, experienced marketing support.
2 min read · 16 Jan 2025
Allison Crowe steps up to Pod Leader for New South Wales, bringing 15 years of marketing experience across multiple sectors.
3 min read · 16 Jan 2024
Geoff Mann takes on Pod Leader for NSW, bringing over ten years of combined sales and marketing expertise to client work across Sydney.
2 min read · 1 Jan 2024
Marketing is a 24/7 discipline and it's expensive. Planning is what stops you chasing the next fad — here are the seven things every B2B plan needs.
5 min read · Jan 2023
A specialised division for the mining and resources sector, led by Andrew Kindon, bringing two decades of industry marketing expertise.
3 min read · 13 Dec 2022
Adobe's retail trends report on adaptability, blending online and offline data, preparing for a cookie-free world, and what AI frees your people to do.
5 min read · Apr 2022
After four years of sustained expansion, Terri Martin joins as East Coast General Manager and the business becomes national.
3 min read · 27 Jan 2022
Tahnee Sharp and Jacob Dibb extend the model into dedicated, in-house outsourced social media management.
3 min read · 27 Jan 2022
The West Australian's Deputy Business Editor on how the business supports professional women seeking flexible work around family commitments.
2 min read · Aug 2021
Jane Jones, a Perth communications and marketing professional with two decades of senior experience, joins the team.
2 min read · 10 Oct 2020