Asthma WA
A registered charity that has helped Western Australians breathe easier for more than 55 years, providing education and support for people living with asthma and those around them.
The brief
Asthma WA needed to grow and diversify donor income, deepen engagement with supporters and referrers, and understand its audiences well enough to talk to each of them in the right way.
What we delivered
- Developed the donor strategy
- Developed and implemented the content strategy
- Developed customer segmentation profiles
- Developed the referrer strategy
- Developed then implemented the EDM strategy
The Open Marketing Model™ in action
For a not-for-profit, every dollar of marketing has to work hard. An experienced marketer embedded under the Open Marketing Model™ (OMM) gave Asthma WA leadership-level capability without a full-time leadership cost. Segmentation profiles shaped a Brand Code and content approach that spoke distinctly to donors, supporters and referrers across the EDM programme.
The team
An embedded experienced Marketing Manager, supported by a Business Director and specialist content support from the wider team.
Outcome
A clearer donor and referrer strategy, audience-led content, and an EDM programme built to nurture each group toward deeper, longer-term support.
[ Add verified results, e.g. donations / supporter growth / engagement ]
Could your business work this way?
Whether you need a marketing function, experienced cover, extra capacity or strategic counsel, let's talk about how we'd work inside your business.
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