Our Experience

Different challenges.
One flexible marketing model.

Every organisation has different marketing challenges. Our model adapts to give you the right people, expertise and resources when you need them.

Who we work with

The problems we solve.

The Business Owner

I need marketing to help grow the business, but I don't need a full-time marketing team.

You've tried engaging different specialist agencies, freelancers and suppliers, but you're still left coordinating everything yourself. You know marketing can play a bigger role in growth, but you don't have the internal expertise or time to make it happen. Hiring a full-time marketing team feels expensive and inflexible, particularly when your needs will change as the business grows. Our Managed Marketing Services model gives you access to experienced marketing capability, embedded within your business and supported by the specialist resources you need. We can build the right combination of strategy and execution around your priorities, then flex that support as they change. You get one trusted marketing partner, clear accountability and transparent costs.

The capability of a marketing team, without having to build one yourself.

The CEO

I need a complete marketing function that can evolve as quickly as the business.

You need marketing to support growth, but building an entire traditional function can be slow, expensive and difficult to change once it's in place. The capability you need today may also look very different in 12 months' time. Our Managed Marketing Services model allows you to build a fit-for-purpose marketing function combining experienced people, specialist partners, AI and offshore capability where appropriate. The model can flex as the organisation grows, enters new markets or changes strategic direction. You gain the capability and accountability of an internal function without needing every role to sit permanently on your organisational chart. And as requirements change, resources can be adjusted without the same entry and exit complexities associated with permanent employees.

A complete marketing function, built around the business you are becoming.

The Marketing Leader

I need more capacity and capability, but I can't keep adding headcount.

Your expectations haven't reduced, but your resources may have. Hiring freezes, reduced headcount, specialist skill gaps, projects and periods of peak demand can leave even strong internal marketing teams stretched. The challenge isn't always finding another agency. It's finding experienced people who can work as part of your team and get things done. Our Managed Marketing Services model gives you one trusted partner to build additional capacity and capability around your existing function. We can embed experienced marketers, add specialist expertise and adjust the team as your priorities change. Instead of managing multiple recruitment processes, contractors and suppliers, you have a flexible resource model that can evolve with you.

Extend your team without extending your permanent headcount.

The CFO

I need to reduce cost and headcount without reducing capability.

You're under pressure to find efficiencies, manage fixed costs and make better use of every dollar invested across the business. At the same time, the organisation still needs experienced marketing capability to deliver against its commercial objectives. Adding permanent headcount isn't always the answer, particularly when requirements can change throughout the year. Our Managed Marketing Services model converts traditional fixed marketing resource into a more flexible and transparent service. You can access the people and capabilities you need, scale support up or down as requirements change, and have greater visibility over your marketing costs. It also reduces the recruitment, employment and structural commitments associated with building every capability internally.

A more flexible cost base without automatically sacrificing marketing capability.

Backgrounds

The experience behind our people.

Our people come from real in-house and agency-side careers, built on some of the most recognised brands in the world.

Today, they apply that experience differently — embedding themselves within client businesses, where the knowledge, judgement and perspective they've built across their careers can be put to work on your marketing challenges.

Showing clients forAustralia
Mastercard
Destination NSW
IHG Hotels & Resorts
AMP
University of South Australia
Mitsubishi
SA Tourism Commission
EY
Tennis Australia
Heinz
ghd — good hair day
New Balance AU
The Good Guys
Stockland
Australia Post
Le Tan
MLC
Lend Lease
Metcash
CBA
Hawaiian
Woodside
Chevron
Vodafone
Lego
Our clients

What they say.

“Working with The Marketing Room has been a fantastic experience! A big thank you to the team, especially Greta, for all the hard work and expertise. The marketing plan you've put together is an invaluable resource that will help guide us as we move forward in our marketing journey. We've gained so much insight into the business through this process and can't wait to start putting everything into action!”

John GibsonLocate Negotiate

“Teaming up with The Marketing Room has been a game-changer for Thermoline. Our Marketing Manager, Alli, has transformed how we approach marketing. In only a small number of hours each month, she's optimised our automated systems, launched us into the world of SEO and SEM (and helped us become leaders in it), enhanced our website's user experience, and delivered fresh, engaging, new content. Most importantly, thanks to her expertise, we're not only bringing in more leads than ever before, but we're also converting them like pros! I can't recommend The Marketing Room highly enough!”

Steven WattThermoline

“Geoff has quickly become a trusted advisor to our Executive Team, and his strategic brand advice has enabled us to transform our organisation for the future. Partnering with The Marketing Room has been a catalyst to put in place a brand strategy that has reshaped our brand architecture, product suite, team culture and customer experience. In only a few months we've seen noticeable results and we're looking forward to growing the File Republic brand in new international markets. It's astounding how Geoff was able to grasp the complexities of our market, our organisation, and our product, and translate that into a strategy that ignited such passion in our team from top to bottom. It's been a great experience and a partnership that we're looking forward to continuing.”

Sean ConroyFile Republic

“The Marketing Room team – specifically Jon and Kelly-Anne – were outstanding in their work with us to rebrand and develop a marketing strategy going forward. Their professionalism and practicality was outstanding, offering expert advice and strategic insights. Kelly-Anne's work with us to plan and implement our rebrand was highly valuable, as will be the marketing strategy she developed with us to guide our marketing activities going forward. Highly recommend The Marketing Room.”

Anna DixonBlueSalt Consulting

“Like most businesses we were facing resource challenges within our marketing team. We needed senior, experienced marketing support that could hit the ground running to ensure we didn't miss the deadline for a new campaign launch. I'm thrilled to say The Marketing Room were able to provide this support. Their consultant worked inside our business and immersed themselves in our team, brand systems, and processes. It was just what we needed at a crucial stage of an important project for the business. I can't praise them highly enough and will consider them again for any additional short-term support we need.”

Damien Van PeltRAC Insurance

“We are over the moon with Isabel. She is an amazing Social Media Manager, and everyone loves her in the office. I am glad she can adapt to the nature of our business and fully understood the message we would like to convey to our pages. Isabel's content is very meaningful and knows exactly what is relevant to post in our industry. I noticed she does take feedback seriously and uses it to improve or amend any changes required.”

Fionah PeralesAroha Care Group

“I've been toying with the need to get help with social media presence for my business. I knew what was needed and knew how much it would help legitimise and grow our presence online. I always insisted any word or sentence we put out there had to be accurate, positive, correctly worded and on brand. A previous agency got it wrong, and a staff member couldn't get it either. Then I reached out to The Marketing Room, and found Eliza. I can't sufficiently explain how much of an amazing job she has done: brief, a Zoom call to clarify, a few weeks of work into strategy, and she'd nailed it, like I'd done it myself. She immediately understood my brand, my ethos, and gets the industry. She's done a great job, and she'll be an absolute asset to the growth of our online presence and lead generation.”

Filipa WattsKukoon

“Such a pleasure working with Tahnee Sharp and her brilliant team at The Marketing Room. They've been such a safe pair of experienced, trustworthy and talented hands for more than 9 months. We truly see them as an extension of our own team and we'd be in a different place without their help. What a business model, what a team and what a leader Tahnee is!”

Anne HallamWALGA

“Sonya Wilkinson and The Marketing Room provided exceptional marketing leadership and execution support to FTN Motion throughout 2025. Sonya brought a rare combination of strategic thinking, creativity, professionalism, and hands-on delivery that created significant value for our business.

What stood out most was Sonya's commitment to the company and the team. She never approached her role as simply a contract engagement; instead, she fully immersed herself in the FTN Motion business and culture, quickly becoming a highly valued and trusted member of the team.

Her contribution spanned strategic brand positioning, digital content and campaign activation, PR, event identification and execution guidance, and national promotional activity. Across every aspect of the role, Sonya consistently delivered with energy, expertise, and attention to detail.

I highly recommend Sonya Wilkinson and The Marketing Room to any organisation seeking top-tier marketing expertise and a true partner who is invested in delivering meaningful commercial marketing outcomes.”

Matt WoodleyFTN Motion

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Dotted world map highlighting The Marketing Room's markets across the USA, UK and Ireland, Singapore, Australia and New Zealand

A model proven over nine years across 5 regions

Our Managed Marketing Services model has been built, tested and refined over nine years of working alongside organisations ranging from growing SMEs to complex enterprise businesses.

During that time, we've seen almost every type of marketing resource challenge, from becoming the complete marketing function for a growing business to adding capacity, capability and specialist expertise within established enterprise teams.

That experience has shaped a flexible, scalable model designed to adapt to the needs of each organisation.

Nine years of proving there's a smarter way to access marketing capability.

Industry experience

Experience across every industry.

Across our global network, our people bring experience from virtually every sector, giving us the ability to bring together marketers who understand your market, your customers and the commercial environment you operate in.

Industries our people have worked across include:

  • Agriculture & Agribusiness
  • Automotive
  • Construction & Property
  • Education
  • Energy & Utilities
  • Engineering & Industrial
  • Fashion & Lifestyle
  • FMCG & Consumer Goods
  • Financial Services & Insurance
  • Government & Public Sector
  • Healthcare & Medical
  • Hospitality
  • Manufacturing
  • Media & Communications
  • Mining & Resources
  • Not-for-Profit & Community
  • Professional Services
  • Retail & Ecommerce
  • Sport & Entertainment
  • Technology & SaaS
  • Telecommunications
  • Transport & Logistics
  • Travel & Tourism

Could your business work this way?

Whether you need a marketing function, experienced cover, extra capacity or strategic counsel, let's talk about how we'd work inside your business.

Book a conversation