Factor Bikes
A manufacturer of high-performance, premium bicycles, engineered for cyclists who want the best in speed, aerodynamics and innovation, a leading name in world cycling.
The brief
Factor needed to manage brand awareness consistently across global markets while tightening the performance side of marketing: advertising efficiency, audience targeting and CRM.
What we delivered
- Developed the marketing strategy
- Managed global brand-awareness campaigns
- Developed customer segmentation profiles
- Managed and audited advertising campaigns
- Coordinated and managed CRM
The Open Marketing Model™ in action
A premium global brand needs consistency across markets and discipline in performance. The Open Marketing Model™ (OMM) paired an experienced marketer with The Marketing Room's (TMR) global-capability, local-feet network, so worldwide brand-awareness ran to a single Brand Code, while advertising and CRM were audited and optimised with proven frameworks.
The team
An experienced marketing lead coordinating global activity, supported by a Business Director and specialist advertising and CRM input from the network.
Outcome
Consistent global brand presence, sharper audience targeting, and an advertising and CRM operation managed for efficiency and return.
[ Add verified results, e.g. reach / ROAS / CRM growth ]
Could your business work this way?
Whether you need a marketing function, experienced cover, extra capacity or strategic counsel, let's talk about how we'd work inside your business.
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