Mummu Cycling
A premier cycling-tour operator delivering expertly guided experiences at iconic destinations for passionate cyclists and sports enthusiasts.
The brief
Mummu needed to build global awareness for its tours, reach the right cycling audiences, and bring discipline to its advertising and agency relationships.
What we delivered
- Developed the marketing strategy
- Managed global brand-awareness campaigns
- Developed customer segmentation profiles
- Managed and audited advertising campaigns
- Selected and managed agency agreements
The Open Marketing Model™ in action
An experienced marketer embedded under the Open Marketing Model™ (OMM) acted as the single point of accountability, setting strategy, then selecting and managing the right agencies rather than leaving Mummu to coordinate suppliers alone. Segmentation focused global awareness spend on the audiences most likely to book.
The team
An embedded experienced marketing lead managing strategy and agency relationships, supported by a Business Director and the wider network.
Outcome
Focused global awareness, better-targeted advertising, and well-managed agency partnerships working to one strategy.
[ Add verified results, e.g. bookings / reach / advertising efficiency ]
Could your business work this way?
Whether you need a marketing function, experienced cover, extra capacity or strategic counsel, let's talk about how we'd work inside your business.
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