Ideas, trends, and thought leadership in marketing.
Useful thinking on how marketing gets resourced, why the old model keeps failing, and what changes when experience and structure are the default.
Ideas worth your time.
Points of view for experienced marketers and the executives who resource them, alongside our own announcements and milestones.
The AI-Led Marketing Manager: More Marketing Without More Headcount
AI hasn't reduced the need for an experienced Marketing Manager; it's made a good one more powerful. How SMEs get significantly more marketing output without building a full in-house function.
Marketing Headcount Is Shrinking. The Workload Isn't.
Redundancies and headcount freezes have hit enterprise marketing teams hard, but expectations haven't shrunk with them. What the Gartner and ABS data shows, and a more flexible way to resource the gap.
Reducing Marketing Costs Without Reducing Marketing Output
When the business needs marketing to cost less, CMOs are often left choosing between the budget and the output. A look at building the function around fractional talent, AI and offshore capability, without shrinking what marketing can deliver.
Welcoming Daniel to Our UK Leadership Team
We’re pleased to welcome Daniel to The Marketing Room UK as Business Director, supporting our continued growth across the South-East region. Daniel joins with over 25 years’ experience as a commercially driven marketing and business leader, having delivered measurable growth across education, luxury, healthcare, hospitality and professional services. His career spans the UK, US, Middle…
Welcoming Hannah to Our UK Leadership Team
We’re delighted to welcome Hannah to The Marketing Room as Business Director, strengthening our senior leadership team in the UK. Hannah joins us as a Chartered Marketer with a proven track record of building and growing global brands. Her ability to sharpen positioning and translate strategy into tangible commercial outcomes makes her a powerful addition…
Social-First in 2026: Why Marketing Has Fundamentally Changed
For years, marketers have talked about “digital transformation” as if it were something still in progress. In 2026, that conversation is over. The shift has already happened. We are now operating in a social-first world. This isn’t about prioritising social media channels in your media mix. It’s about recognising that social has become the operating…
Social-First Marketing Trends for Australian Businesses in 2026
Marketing leaders don’t struggle with a lack of channels. They struggle with a lack of clarity. In 2026, Australian SMEs that outperform won’t be the ones posting more, chasing every trend or experimenting endlessly with platforms. They’ll be the ones that understand how attention, trust and action now actually work — and design their marketing…
The Marketing Room at AI Festival Asia 2026: Turning Marketing Activity into Measurable Growth
We’re excited to be on the ground in Singapore this week for AI Festival Asia (AIFA) 2026, hosted by the Association of Small & Medium Enterprises (ASME). AIFA brings together business leaders, founders and decision-makers to explore the practical deployment of AI and emerging technologies to drive smarter, more sustainable growth for SMEs — and…
Welcoming Norman to The Marketing Room: Our New Business Director for Southeast Asia
The Marketing Room is delighted to welcome Norman to our leadership team as Business Director, Southeast Asia, based in Singapore. With more than two decades of experience leading strategic marketing, partnerships, and regional growth across Asia Pacific, Norman brings a powerful blend of commercial insight and creativity to our expanding global network. Norman’s career reflects…
The Marketing Room Appoints Naeema Ismail as CEO, Singapore
The Marketing Room is delighted to announce the appointment of Naeema Ismail as Chief Executive Officer of its Singapore operations. With over 30 years of experience in marketing, communications, and brand strategy, Naeema brings a wealth of expertise in driving transformative growth, building high-performing teams, and delivering impactful results across Asia. Before joining The Marketing…
The Marketing Room Expands into South Australia
We are thrilled to announce the launch of The Marketing Room’s services in South Australia, bringing our flexible, in-house marketing solutions to local businesses across the state. This expansion allows organisations to access highly experienced marketing professionals, working inside their teams on a part-time basis to deliver strategic impact and drive growth. Leading our South…
Welcoming Melanie Gleeson as Chief Growth Officer
We are delighted to announce that Melanie Gleeson has joined The Marketing Room as our new Chief Growth Officer, bringing a global focus to our leadership team. With over 25 years of experience spanning marketing, brand strategy, communications, and organisational transformation across Australia, New Zealand, and internationally, Melanie brings a wealth of expertise and a…